All rules dating book
Millions of women around the world are "e-dating," whether they meet men online or in a local bar.In the last two years, we've seen a rapid shift in our consulting business -- today about 50 to 75 percent of the calls and e-malls we get concern relationships being conducted on the Internet.They should have waited until 1995 and timed this commercial with the release of the book “The Rules,” a guide to dating seemingly determined to turn women into heteronormative obedient robots obsessed with men, marriage and motherhood through brainwashing and psychological abuse.First published in 1995, this book, written by Ellen Fein and Sherrie Schneider, was quickly established as a bestseller while women throughout the world fell prey to its promise of “time-tested secrets for capturing the heart of Mr.I was looking for the copyright of “The Rules” when I saw, in tiny font, an Authors’ Note that states “we are not licensed to practice psychology, psychiatry or social work.” Rather than be buried in the front of the book, this should be printed in the largest font physically possible so readers without my own built-in skepticism can keep it in mind as they progress through “The Rules.”It’s ironic that the #1 rule is to be “a creature unlike any other,” because the book seems to want all women to behave the exact same way: as a creature waiting to be possessed.Or, as the book breezily states, “The purpose of ‘The Rules’ is to make Mr.Right obsessed with having you as his by making yourself seem unattainable.” The theme of “The Rules” that was repeated again and again was the idea that love equates possession.
An unexpected bestseller, this self-help book for women who want to hook a man seems to have struck a chord with desperate American women.
The Rules taught a generation of women how to turn their dating misery into marriage success.
Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right.
Readers began -- and continue -- to set up free online and offline support groups around the world and visit our website ( at the rate of over 400,000 hits a month.
But when we wrote The Rules seven years ago, little was known about online dating-many even considered it dangerous -- so we did not even include it.