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Personas are used to inform strategic decisions by putting the customer in the room.

Learn how this technique can be used for your initiatives related to brand/marketing management, customer experience, and product/service innovation.

The Switch mobile app, shown here in a still, allows prospective job candidates to browse job listings and communicate with companies who may be interested in hiring them.

The app has drawn comparisons to the online dating platform Tinder.

"Today's generation is used to connecting with people, not ads," Switch founder Yarden Tadmor said.

In particular, they may force a widespread re-examination of determinations about when one species split off from another, if that determination was based largely on genetic evidence.If someone at work asked what you thought about a one-night stand, you'd probably call HRBut what if it's HR asking?Saberr, a London-based startup, aims to help businesses find out whether potential hires will fit in.Among the crop of new, swiping interface apps, Switch, for example, allows candidates to thumb through job listings they may or may not find intriguing, much like Tinder does with prospective romantic partners’ Facebook pages.Switch users flick left if uninterested; they flick right to flag potential work pairings.

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